Pricing guide
Klaviyo pricing, explained
Klaviyo's pricing page builds a plan from channels. Email is the base, priced by active profiles, and mobile messages, Composer, Customer Hub, social and reviews are add-ons.
Updated · 2 sources · Independent guide
TL;DR
Klaviyo plans and prices
Entry prices at the smallest tier each plan lists, as shown on the official pricing page on Oct 2, 2026. Pricing basis: Active profiles; sends = 10× profiles.
| Plan | Starts at | Annual billing | Sends | Includes |
|---|---|---|---|---|
| Free | $0 | — | 500 emails/month | Up to 250 active profiles, $5 of mobile messages and $5 of Composer usage a month |
| $20/month | None shown | 10× active profiles | Priced by active profiles, from 500 to 150,000 | |
| Composer (add-on) | $20/month | None shown | — | AI agent usage; more sold in $10 increments |
| Mobile messages | Per send | — | — | Priced by volume and destination; US toll-free SMS $0.01 plus carrier fees |
What you'll actually pay
Klaviyo prices by list size. To compare it with volume-based pricing, each row assumes 4 emails per subscriber per month. The Lumail column is the cheapest Lumail plan for that many emails.
| List size | Email plan | Emails included | Lumail |
|---|---|---|---|
| 500 profiles (2,000 emails) | $20 | 5,000 | $0 (Free) |
| 2,500 profiles (10,000 emails) | $60 | 25,000 | $20 (Premium) |
| 10,000 profiles (40,000 emails) | $150 | 100,000 | $20 (Premium) |
| 50,000 profiles (200,000 emails) | $720 | 500,000 | $116 (Premium) |
Klaviyo Email plan prices from the slider on its pricing page. Above 150,000 active profiles Klaviyo asks you to talk to sales.
Cost per 1,000 emails
Benchmark: a list of 10,000 subscribers receiving 4 emails a month, so 40,000 emails. Cost per 1,000 emails is the monthly price divided by 40.
| Plan | Monthly | Per 1,000 emails | Note |
|---|---|---|---|
| Klaviyo Email | $150 | $3.75 | — |
| Lumail Premium | $20 | $0.50 | Unlimited subscribers |
- Klaviyo charges by list size. Sending more often lowers its cost per email; sending less often raises it.
- Lumail charges by email volume with unlimited subscribers: Premium is $20/month for 40,000 emails ($0.50 per 1,000), then $0.60 per 1,000. Business is $200/month for 400,000 emails ($0.50 per 1,000), then $0.40 per 1,000.
- Prices are list prices on monthly billing unless the table says otherwise, before taxes, promotions and add-ons.
Hidden costs and gotchas
- As your active profile count grows, Klaviyo automatically moves you to a profile-compliant plan.
- Mobile messages are billed by volume and destination on top of the Email plan (US toll-free SMS: $0.01 plus carrier fees).
- Composer is a $20/month add-on; extra usage is sold in $10 increments.
- Above 150,000 active profiles there is no public price.
- The $19-off first-month offer applies only to the 500-profile tier.
Frequently asked questions
How much does Klaviyo cost?
The Email plan starts at $20/month for 500 active profiles with 5,000 emails a month. It is $60/month at 2,500 profiles, $150/month at 10,000 and $720/month at 50,000. SMS and other channels are billed separately.
Is Klaviyo free?
Klaviyo has a free plan with up to 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month.
What is an active profile in Klaviyo?
It is the contact unit Klaviyo bills on. Klaviyo recommends suppressing profiles that no longer provide value so you are not paying for them.
How many emails can I send on Klaviyo?
The Email plan includes 10 emails per active profile each month, for example 100,000 emails at 10,000 profiles.
How does Klaviyo compare with Lumail on price?
Klaviyo charges by active profiles. Lumail charges by emails sent, with unlimited subscribers. At 10,000 profiles and 4 sends a month, Klaviyo Email is $150/month and Lumail Premium is $20/month for 40,000 emails.
Sources
Prices were read on each vendor's official pricing page on Oct 2, 2026. Vendors change prices often; check the source before you buy.
- Klaviyo pricing https://www.klaviyo.com/pricing
- Lumail pricing https://lumail.io/pricing
Keep comparing
- ComparisonLumail vs KlaviyoFeatures, pricing model and migration side by side.
- Pricing guideMailchimp pricingFrom $13/month. Contact tier, with a monthly send cap per plan.
- Pricing guideKit pricingFrom $39/month. Subscriber tier; unlimited broadcasts.
- Pricing guidebeehiiv pricingFrom $59/month. Plan and subscriber tier; unlimited sends.
- HubAll pricing guidesEvery email platform we have priced, in one place.
- LumailLumail pricingFree for 3,000 emails a month, then $20 for 40,000.
Pay for emails, not contacts.
3,000 emails a month free. Unlimited subscribers on every plan. Campaigns, automations and transactional email on one domain.