MailerLite or Brevo: which should you pick?

Creator suite vs multichannel CRM. Free plans, pricing basis, automation and transactional email from each vendor's pricing page, plus who should pick which.

MailerLite free emails: 2,500/mo; MailerLite free emails
Brevo free emails: 300/day; Brevo free emails
Lumail free emails: 3,000/mo; Lumail free emails

TL;DR

MailerLite prices by subscriber tier and is built for creators: websites, landing pages and digital products. Brevo prices by plan and email volume and adds SMS, WhatsApp, CRM and built-in transactional email. Creators who publish: MailerLite. Businesses that sell across channels: Brevo.

MailerLite vs Brevo side by side

Every MailerLite and Brevo cell comes from the vendor's public pricing page, verified on August 17, 2026. Lumail is the third column, as the alternative.

MailerLite vs Brevo comparison with Lumail
	MailerLite	Brevo	Lumail (alternative)
Free plan	250 subscribers and 2,500 emails/month	300 emails/day	$0, 3,000 emails/month
Paid from	Comfort from $12/month; Power from $25/month	Starter from $9/month; Standard from $18/month	$20/month, 40,000 included, then $0.60/1,000
Pricing basis	Subscriber tier plus plan sending allowance	Plan and monthly email volume	Unlimited subscribers; pricing follows email volume
Automation	Visual automations with plan-specific limits	Multi-step workflows from Standard	Graph workflows with triggers, branches, goals, exits, and A/B paths
AI and developer access	Claude and ChatGPT integrations; paid sending via API or MCP	AI content and send-time tools	ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
Transactional email	Provided separately through MailerSend	Included in the broader platform	Included through API, SMTP, SDK, CLI, and agent tools
Publishing	Websites, landing pages, forms, and digital products	Forms and landing pages on applicable plans	Capture pages and custom web domains; not a general website builder
Best for	Creators who want email and no-code web publishing in one suite	Businesses combining email with SMS, WhatsApp, CRM, and sales tools	Teams that want campaigns, workflows and transactional email priced by volume

Choose MailerLite if

You want a website builder and digital products with your email
You want visual automations from the free plan, within plan limits
You want Claude and ChatGPT integrations

Choose Brevo if

You need SMS, WhatsApp and CRM in the same account
You want transactional email in the same product, not a sister product
You prefer pricing by email volume over subscriber count

Where Lumail fits

If you want volume pricing like Brevo without its 300-a-day free cap, and creator-friendly campaigns like MailerLite, Lumail sits between them.

Lumail prices by emails sent, with unlimited subscribers on every plan: $0 for 3,000 emails a month, Premium at $20 a month for 40,000 emails then $0.60 per 1,000, and Business at $200 a month for 400,000 emails then $0.40 per 1,000. Campaigns, graph workflows and transactional email (API and SMTP) live in one account, and agents can run it through MCP, the CLI or the SDK.

Read the full Lumail vs MailerLite and Lumail vs Brevo breakdowns, or the long-form MailerLite and Brevo articles.

Start for free See Lumail pricing

Sources

MailerLite pricing, verified on August 17, 2026
Brevo marketing platform pricing, verified on August 17, 2026

Frequently asked questions

Is Brevo or MailerLite cheaper?

Brevo Starter is from $9 a month and Standard from $18, priced by email volume. MailerLite Comfort is from $12 and Power from $25, priced by subscriber tier. Large lists you rarely email tend to favor Brevo's model.

Which has a better free plan?

MailerLite Free is 250 subscribers and 2,500 emails a month. Brevo Free is 300 emails a day with no monthly allowance to bank for a launch.

Do MailerLite and Brevo include transactional email?

MailerLite: Provided separately through MailerSend. Brevo: Included in the broader platform.

Is there an alternative to MailerLite and Brevo that prices by emails sent?

Lumail. It is $0 for 3,000 emails a month, then $20 a month for 40,000 emails and $0.60 per extra 1,000, with unlimited subscribers on every plan. Campaigns, workflows and transactional email share one account.

Where do these numbers come from?

From each vendor's public pricing page (MailerLite pricing and Brevo marketing platform pricing), last verified on August 17, 2026. Prices change, so confirm on the vendor's page before you buy.

Keep comparing

Not sold on MailerLite or Brevo?

3,000 emails a month free. Unlimited subscribers on every plan. Campaigns, automations and transactional email on one domain.

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